In this campaign, we delivered a real-time marketing on-ground activation campaign. We are aiming to make Mirinda an interactive brand and increase the word of mouth using creativity, imagination, and innovation.
- SERVICES
- ِAR GAME
- DEVELOPED BY
- Hive Innovative Group
- Destination
- Egypt
- YEAR
- 2018
- IDEA :
- The audience gets to know all about the interactive game where the player would submit their names and start going around the mall/university searching for a number of cards that would scan and scratch the card within the AR application. The joyful experience that the player will find a collection of correct cards, leading cards, warning & informative cards in a very catchy visuals
- User Experience :
- The game starts and ends at the branded Mirinda booth (Green & Orange), the player will use AR mobile application to find the markers in a card design, scratch it, follow the cards. Every time the player with scratch the right card, it will be added to his/her collection album. The one who will finish collecting the album will be the winner.
Get into the project and watch some snaps
- Brand
- Mirinda
- CREATIVE DVELOPMENT
- Hive Innovative Group & AD Republic
